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Team

KOSTA GARA

Chief Executive Officer

  • Direct Sales & Entrepreneurship
  • Sales Trainer & Keynote Speaker
  • Global Expansion & Adaptation

ALEJANDRO SALINAS

Chief Technology Officer

  • Leadership
  • Project Management
  • Software Development

JO BARSA

Chief Financial Officer

  • Business Strategy
  • Financial Analysis
  • Tax Planning

FERNANDO MORALES

Controller

  • Business Strategy
  • Financial Analysis
  • Tax Planning

AMBER L. RUOCCO

In-House Counsel

  • Legal Research & Analysis
  • Litigation
  • Dispute Resolution

AIZURY LIM

VP of Marketing

  • Branding
  • Marketing
  • Project Management

DAN HAZINSKI

President of Sendsy

  • Quality Control
  • Shipping & Logistics
  • Inventory Management

VALERIA DURÁN

CEO Executive Assistant

  • Project Management
  • Creativity
  • Strategic Planning

FRANK ALVAREZ

Director of Operations

  • Quality Control
  • Shipping & Logistics
  • Inventory Management

JENNIFER LUCE

Chief Operating Officer

  • Leadership
  • Operational Management
  • Communication

KOSTA GARA

Chief Executive Officer

Kosta Gara is the mastermind behind some of the most iconic products and platforms in the Direct Sales space today and is known for transforming groundbreaking products into household names. His revolutionary and disruptive style has led him to appear on numerous international media publications, including but not limited to: Forbes, Inc and Televisa, the largest broadcasting media in the Spanish speaking world.

TERRY LACORE

CEO LaCore Enterprises

Terry, president of LaCore Enterprises, is a leading entrepreneur in the world of sales and distribution with companies around the globe. He rose to the top early on and has leveraged his expertise in the startup of several successful companies, such as b:HIP, Pruvit, GNO, and more. His global experience is sought out for logistics management strategy, and he’s always looking for new ideas and products that make a positive economic and social impact.

NICKI KEOHOHOU

CEO DSWA

Nicki is a highly successful trainer and has spoken at conventions for companies around the world, such as Avon, Mary Kay Cosmetics, USANA, Ignite, Thermomix, Juice Plus, Intimo, Norwex, Tupperware, and hundreds more. She is the co-founder of the DSWA, and has contributed to the development of the DSWA Coach Excellence School®, coaching audio programs, eBooks, two #1 best-selling books, and the DSWA Principle-Centered Coaching® programs.

JO BARSA

CFO, CPA

Jo has been recognized for her leadership by the San Diego Business Journal's Women Who Mean Business (nominated in 2005, 2006, 2007, and 2009). She has been consistently ranked among the top 40 on the Top 100 Woman Owned Businesses. Jo is a member of the Ernst & Young Alumni Association, Vistage International, Provisors Carmel Valley, and All-Cities Network Group. Jo serves as the treasurer for Del Mar Carmel Valley Sharks and San Diego Business Resources, where she is also a member.

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